>Spot On! This Week’s Best Marketing Advice

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Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated.

a-home-run-swing-Flickr-photo-by-DavidMyersPhotos
Photo Credit: DavidMyersPhotos

Promotion: Ideas for great business cards by Becky McCray at Small Biz Survival. Business cards hold an enduring fascination. If you go to any in-person events or conferences, you need business cards. Not graphic-design-y, work of art, whatever cards, but business cards that work for business. Here are some examples.

Conversation: The Accidental Marketer Starring David Armano and Gary Cohen an Age of Conversation Podcast. “This Idea that marketing is conversation, I get it. I agree, but I think that’s half the equation.” – David Armano VP of Creative at Critical Mass. Both social media and marketing is about forming connections.” – Gary Cohen Founder and CEO of Speakery.

Experience: Delivering the Branded Experience by Mel Lester on E-Quip Blog. At the core of your firm’s brand is what the client experiences working with your firm. What is the branded experience? You don’t get here simply because you’ve got good people working for you.

Branding: Your brand is not your logo by Seth Godin on his blog. Smart businesses understand that a new logo can’t possibly increase your market share. Take that money you want to sink into an expensive logo and invest it in your experience.

Now Build Your Own Marketing Plan
Our nine-part series Build Your Marketing Plan is available for free on The Marketing Spot blog. Each installment includes a slidecast presentation and downloadable worksheets. Spend the weekend building your marketing plan.

The complete series can be found here: Build Your Marketing Plan


Let future articles from The Marketing Spot come to you: Receive by Email or Get The Marketing Spot in a blog reader

>Spot On! This Week’s Best Marketing Advice.

>

Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated.

thumbtack

Branding: Don’t Tinker with your Brand! by Laura Ries at Ries’ Pieces. The economy is in trouble but now is not the time to panic. Now is the time to preserve your brand. Preserve its meaning and its identity by staying focused. In the face of uncertainty, focus is more important than ever.

Conversation: Publicist finds the perfect hook for inflight magazine pitch by Joan Stewart at The Publicity Hound. A great example of how to get free publicity. A big part of media relations success has to do with how well you see, hear, and celebrate the media decision makers you approach with your story. By paying attention to them, it just naturally happens that they pay more attention to you.

Promotion: The Future of Small Business Marketing is Search Marketing by Kurt Steinbrueck on the Christian Web Trends Blog. A majority of people use the Internet instead of the phonebook to locate specific local businesses. People, however, don’t just use the search engines when searching online, Internet yellow pages, business directories, and local review sites are additional places people search. Your company needs to have an online presence, and the more visible your business is online, the better.

Experience: Who is turning off your customers? by Drew McLellan on Drew’s Marketing Minute. Do your employees squeal when they see a prospect walk in the door? Do you actually have any idea what happens when your customer or prospect walks in your front door? Do your employees know how you want your clients to be greeted or welcomed?

Now Build Your Own Marketing Plan
Our nine-part series Build Your Marketing Plan is available for free on The Marketing Spot blog. Each installment includes a slidecast presentation and downloadable worksheets. Spend the weekend building your marketing plan.

The complete series can be found here: Build Your Marketing Plan


Let future articles from The Marketing Spot come to you: Receive by Email or Get The Marketing Spot in a blog reader
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