Change vs. Transformation

You may think I’m getting a little picky with my terminology here, but I don’t think change is really change. It’s a normal state. There comes a time in almost every entrepreneur’s life when the realization hits that things aren’t working out the way you want them to. That rosy big idea picture you painted? The colors are fading. That’s what’s happened to me.

The two questions that then get asked are “Why?” and “What can I do about it?” The first question is usually answered with a myriad of reasons that the business idea itself just won’t work. The second question is usually answered with “change.”

In response the first answer, I believe the responsibility lies squarely on the entrepreneur, not on the idea. My response is to the second question is that change is not usually the answer. Transformation is. The video below is my talk at this year’s State of Now Smalltown conference in Hutchinson, Kansas. It explains how I arrived at these answers and what I intend to do about it.  Please note: The Marketing Spot is not going away (I think), but with God’s grace is will look different at the end of this year.

If you would like more details about the talk below, I have summarized them in detail on my transformation website here: X:FOURi

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If what I say resonates with you I invite you to accompany me on your own transformation journey. Please visit

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