> (Note: I’m in Seoul, Korea this week speaking at the Global Golf Course Marketing Conference on differentiation and the customer experience. I’m keeping my marketing eyes open for unique ways to differentiate and present your brand, then tie that in to a cool customer experience. I’ll post this week before leaving Korea) Last week
Author Archives: Jay Ehret
>The Marketers Roundtable 2 – A Discussion of Current Marketing Issues
> The Internet show about small business marketing. Episode #41 of Power to the Small Business podcast. Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the second gathering of the Marketers RoundTable. Whereas marketers like to congregate and discuss marketing, And Whereas I am a marketer with a podcast, Therefore,
Hitting the Road – Appearances/Workshops/Seminars
It’s conference season, and I’m honored to be presenting at the following events: October 26, 2008 Texas Self Storage Association Annual Convention and Trade Show, The Woodlands, Texas – Topic: Using Social media to Marketing Your Small Facility (Round Table Discussion) October 27, 2008 Midwest Golf Course Owners Association Annual Conference, Oakdale, Minnesota – Topic:
>Your Online (and Offline) Marketing Mix
> It’s never all about one thing. That why you have to be careful with hype. So when you hear all the hype about “It’s all about social media” or “it’s all about community,” be wary. A year ago it was “all about content.” Really it’s about the mix. Photo credit: Raelene G The Marketing
Diet Cherry Limeades and the Power of Elaboration
My wife is a brilliant marketer even though she’s not in marketing. Her secret weapon: Diet Cherry Limeades. But really, her secret weapon is elaboration. Even though my wife has never had formal marketing training, she intuitively knows that elaborate marketing messages are stronger. My wife is a pharmaceutical sales rep and one of her
Tom Hopkins Discusses The Sales-Marketing Mix
The Internet show about small business marketing. Episode #40 of Power to the Small Business podcast. Businesses cannot survive on marketing alone. At some point you need to sell something and that’s where sales comes in. Marketing is the plan and selling is making the plan come to fruition. Whether you have defined sales department
Billboard Rewind – Still clever, or more effective?
Back in April, I posted the picture below of a Tarleton State University billboard on I-35 in Waco, Texas. My opinion was that while the billboard was clever, it was probably not effective (See: Clever? Yes. Effective? Probably Not). My main beef with the board was that it told me nothing about the Tarleton State
Taking Product Reviews Offline
Product reviews are a proven way to increase sales online. But what if you don’t have a website that lists all your products? And then there’s the cost, finding good review software and integrating it into your website can be expensive. So why not just post reviews offline, in your store? Yes, even if you’re
The Importance of a Marketing Plan for Small Businesses
Special bonus podcast, a re-broadcast of Fred Castaneda’s Finance For Startups podcast. The great thing about a marketing plan is that eliminates much of the guesswork associated with marketing. If you do the hard work of building a marketing plan, you no longer have to market by trial and error. Fred Castaneda recently invited me
Made to Stick Messaging
My Top Three Takeaways from the Decker Communications Made to Stick Messaging event. When I watch TV commercials, I’m dismayed that the messaging is just so bad. Virtually none of the TV commercials you watch have a chance of being remembered 15 minutes into the future. They’re just not sticky, and it’s easy understand why.
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