Author Archives: Jay Ehret

What Your Tagline Says

Written on by in Brand, brand identity, branding, tagline

It says a lot about you. It shows whether or not you’ve put any thought or effort into the mission of your business. It communicates whether or not you have a clear direction or vision about what you offer. Your tagline gives your business a personality and it communicates your purpose. I call it a

Three Predictably Irrational Pricing Strategies That Get the Sale

Written on by in Dan Ariely, price, price strategy, pricing

The rational way to handle pricing is to declare your price, tell customers everything you’re going to do for that price, list all the wonderful benefits, then ask for a purchase decision. That works in a rational world, but as it turns out, people aren’t rational when they spend their money. In Predictably Irrational, behavioral

How to Write a Blog Post, Step by Step

Written on by in blog, blogging, Business

Businesses know they should be blogging, but don’t know where to begin. Here is a basic, step-by-step process that I use to write a blog post. Step 1: Choose Your Topic The most common protest I hear about adding a blog to a business website is: “I don’t know what to write about.” Actually, finding

>Podcast: Mitch Joel Talks about Six Pixels of Separation

Written on by in Mitch Joel, online marketing, podcast, Six Pixels of Separation

> The Internet show about small business marketing. Episode #36 of Power to the Small Business podcast. Everyone is connected, connect your business to everyone. Why all the hoopla about being connected? That’s the question Mitch Joel answers in his new book, Six Pixels of Separation. Mitch Joel has been called the “Rock Star of

Getting Social Media Right

Written on by in blogging, guerrilla marketing, social media

Guest post by Eric Brown Social Media and all the new online New Media create an array of innovative ways to market your goods and services, particularly for the savvy Guerrilla Marketer. Does that mean you drop traditional marketing? Likely not. I am sometimes criticized for taking an all or nothing kind of approach toward

Quote Spot: The Customer Experience

Written on by in Customer Experience, quotes

A Collection of Quotes on the Customer’s Experience “Service is an affair of the heart, because for service to touch the mind of the it must come from the heart of the server.” T. Scott Gross – Positively Outrageous Service: How to Delight and Astound Your Customers and Win Them for Life “It is the

Jay Ehret to Participate in Network Solutions’ Cost Conscience Marketing Panel

Written on by in Latest News, small business marketing, Speaking, webinar

Network Solutions is hosting a free online event: How to Effectively Market Your Small Business in a Downturn Economy? Jay Ehret, The Marketing Spot founder and Chief Officer of Awesomeness, will join a distinguished panel of marketing experts for a free webinar on Wednesday, August 26, 2009. The panel will share advice and ideas to

SEO: The Basics of Search Engine Optimization

Written on by in podcast, Power to the Small Business, search engine optimization, seo

Episode #35 of Power to the Small Business podcast. The Internet show about small business marketing. Search engines can be the number one source of traffic to your website. But it’s not that simple. Your website content has to be indexed properly by the search engines, then ranked high enough in the results so people

Powered by WishList Member - Membership Software