> Guest post by Jennifer Tanzi Okay, you’ve got your brand figured out. You know you’ve got the best product or service out there, and you think you know how to sell it. You’ve honed your message and fine-tuned every detail of your pitch, and you finally hit “send” to launch that big email marketing
Author Archives: Jay Ehret
The Best Small Business Marketing Blogs
These are some of my favorite blogs for small business marketing advice. Check them out and consider subscribing to them. The Marketing Minute – Written by Drew Mclellan, one of the organizers and editors of the Age of Conversation books. Drew gives straightforward, practical marketing advice that you can use on a local level. ConverStations
>Current Economic Conditions
> Everybody seems to be talking about it. “We had to stop doing xyz because of current economic conditions.” Yep, times are tough for many businesses and it’s easy to put the blame on the economy. You may even be doing it yourself. But it’s important Consider the current economic conditions from two distinct paradigms:
Podcast: Baking, Making, Faking Word of Mouth
Episode #31 of Power to the Small Business podcast. The Internet show about small business marketing. Word of mouth may be the most powerful form of marketing. ft that’s true, then you need a plan. John Moore has a recipe that can spark conversation for your business. In this episode of Power to the Small Business
>Powercast #3 – Mid-Year Identity Check-Up
> Powercast is my Friday morning marketing briefing for small businesses. It is broadcast live on UStream every Friday morning. Follow me on Twitter to get alerts on the next broadcast: @TheMarketingGuy How are you doing with your goals? July 1st is the middle of the year and good time for goal checkups. This week’s
The Dont’s and Do’s of Naming a Business
Photo Credit: Flickr photo by bruce grant Dont use a generic name. Generic names equal generic brands. Advanced Glass & Mirror is just another place that installs glass. Do use unexpected names. The most famous example is Starbucks, which took it’s name from a character in Moby Dick. Don’t use initials. JWT could be grain
>Powercast #2: Growing Weary of Social Media
> Powercast is the Friday morning marketing briefing for small businesses, broadcast live, Friday mornings on UStream. What is social media’s role in your marketing plan. You can be placing too much emphasis on social media. Spend time on the traditional marketing functions before you jump in to social media. (If you don’t see the
Podcast: Wasting Time on Social Media
Episode #30 of Power to the Small Business podcast. The Internet show about small business marketing. Are you wasting time on social media? Could be, if you’re not spending your time on the right social media tool. In this episode of Power to the Small Business, we discuss the different social media options and the
The Big Question About Social Media Marketing
I’m doing a social media marketing workshop this week at the Houston Small Business Development Center and I’m going to pose the big question. It’s the question you need to answer before you go spending a bunch of time chasing the pot of gold at the end of the social media rainbow. Here it is:
PowerCast #1: Small Business Websites
A website is a small business necessity, and a pain in the butt. The main problems with small business websites are cost and control. They cost too much to build and when they’re built you have no control over them. So they sit there, perhaps for years, unchanged. Today is the beginning of a brand
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