> J.T. Buice reached out to me on Twitter with this tweet and asked: @TheMarketingGuy I am starting a Tech Consulting business in Waco. I have $4000 for Advertising. Where in Waco could I get the best bang? Case Study: Advertising a Tech Business Business: PMF Technology Services Location: Waco, Texas USA The Setup PMF
Author Archives: Jay Ehret
You’re Wasting Your Time on Facebook and Twitter
Is Facebook and Twitter a waste of time? It is when you would be better off spending that time on other other marketing activities. Twitter and Facebook can be powerful marketing tools, but not for everyone. How do you decide? If you are a business that people really don’t use that often, I don’t think
Promoting Your Business: Use the Right Tactics
This is the third in a three-part series on how to promote your business. Part 1: The Message: How Should I Promote My Business? Part 2: The Media: The Complete (Thumbnail) Guide to Choosing the Right Media Part 3: The Tactics (Today) You might think that mixing new media with traditional media requires two different
The Complete (Thumbnail) Guide to Choosing the Right Media
This is the second in a three-part series on how to promote your business. Part 1: The Message: How Should I Promote My Business Part 2: The Media (Today) Part 3: The Tactics: Promoting Your Business: Use the Right Tactics You may have heard that traditional media is dead, don’t advertise there any more. That’s
The Basics of Marketing: How Should I Promote My Business?
This is the first in a three-part series. Part 1: The Message (Today) Part 2: The Media: The Complete (Thumbnail) Guide to Choosing the Right Media Part 3: The Tactics: Promoting Your Business: Use the Right Tactics Before tactics, comes the message. More important than where you promote your business, is what you say about
>Your Brand Affects Your Location
> The reason it’s so difficult to please customers is that businesses often start off on the wrong foot. The brand doesn’t match the location. Photo credit: cogdogblog Most current marketing uses the online-dating-service method of advertising. Like the tall athletic guy who loves to laugh, cook, travel and take long walks in the park,
The Ideal Small Business Marketing Plan
Experts say you need a business plan. Tim Berry of Bplans.com goes so far as to say “Marketing your business without having a plan is like shooting a gun without having a target. Not only is it difficult, but it’s also reckless, ineffective and even dangerous.” The real debate is not whether or not you
>Houston Social Media Marketing Workshop
> This is not a seminar. This is a workshop. This is not about concepts, it’s about action. I’m teaming up with the Houston Small Business Development Center for my Social Media Marketing Workshop On June 25th. Get ready to roll up your sleeves and do some real marketing. During this workshop you will: Create
>Twitter Service vs. Real Customer Service
> I define real customer service as getting the help you need, when you need it, without any hassle. Using that definition, you’ve probably rarely received real customers service. It’s so rare, in fact, when it happens, you rave about it to all your friends. There is a new type of service on the rise:
What’s the Best Business Use of Twitter?
**Updated February 3, 2011 I spoke on a panel last night for the Baylor Public Relations Student Society. A common theme was that every business should get a Twitter account. Why? Because it’s easy, I suppose. You’re account is active in a couple of minutes and you can begin tweeting to the world: “look at
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