As you consider how much money to invest in Yellow Pages, consider this: Consumers now use search engines over Yellow Pages. The details can be seen in this article detailing the study. Yellow page directories already know this. Some are combating this truth by commissioning their own studies reflecting positively on the yellow page industry.
Author Archives: Jay Ehret
>Laura Ries: The War for Your Marketing Mind
> Episode #25 of Power to the Small Business podcast. The Internet show about small business marketing. Small business owners often play a dual role of both marketer and manager. That can rip your marketing mind in half. Left-brain management thinking is at odds with right-brain marketing thinking. Best-selling author Laura Ries says to be
reExperience Starbucks: One Year Later
It was January 7, 2009. Howard Schultz came riding in on his white steed to save an iconic American brand. While holding on to his Starbucks Chairman reins, he would also grab those of CEO. And he published his very first Transformation Communication Agenda. While looking forward, Schultz also looked back. He wanted to recapture
>Spot On! Marketing Tip: Communicate One Idea in Concrete Terms
> What you want to tell your customers is often not what they need to hear. Because you own and manage your business, you think in details and abstractions. So the rule for your advertising communications is to tell customers what they need and want to know, not what you want to tell them. Narrow
Marketing Basics: Conversation
In 1999 the conversation train left the station with the publication of The Cluetrain Manifesto. Like Luther posting his 95 theses on the door of the Schlosskirche, the Cluetrain authors posted their 95 theses first on the Internet and then in their book. They said: Thesis #1: “Markets are conversations.” and further, Thesis #6: ‘The
How to Become the Most Popular Restaurant in Town
What’s the number one factor people use to choose a restaurant? Food, price, location? Nope, restaurants miss this all the time. With focus on the economy right now, it’s tempting to manipulate prices to get, or keep business. But if price were the main concern in food choice, everyone would be eating from the value
Zingerman’s And The Customer Experience
Episode #24 of Power to the Small Business podcast. The Internet show about small business marketing. The neat thing about delivering a remarkable customer experience is that it can be the foundation of a strong brand. Or a community of brands. Unless you live in Ann Arbor, Michigan, one of the best experiences you’ve
Marketing Basics: The Customer Experience
Managing your customer’s experience is a vital part of your marketing plan. Why? Because it is the number one factor of customer loyalty, and your customer’s experience is the breeding ground of word of mouth. Customer satisfaction is no longer good enough. As Shaun Smith and Joe Wheeler write in Managing the Customer Experience, customer
>Restaurants Miss The Point of Valentine’s Day
> It’s the most popular date night of the year, and it’s a chance to build a long-lasting customer relationship. Instead, restaurants treat it like a one-night stand. Restaurant owners take note: Valentine’s Day can lose you business at the expense of making money for one night. There is a different way to do things.
Houston Marketing Seminar
On Friday I will be partnering with the Houston Small Business Development Center to present my full day workshop DIY Marketing for Small Businesses. The Center is offering this workshop for as low as $99. You can get more information on this small business marketing event on The Marketing Spot blog: Houston Marketing Seminar
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