Case Study: Distinctive Forest Creations – Rochester, New Hampshire Idea Wanted: A brand identity that will build value. Michelle and Michael Degan are struggling to make a name for themselves in the furniture world. A tough task to be sure. Furniture is a commodity business and most furniture is sold on price. The Degans own
Author Archives: Jay Ehret
>Marketing Seminars, Workshops and Conferences
> Extend your experience beyond this blog. Here is my schedule of appearances for the next two months: Bank of America Small Business Online Community Forum “What You Need In Your Small Business Marketing Plan” When: January 29th, 1-2p Central Where: Small Business Online Community Forums Before the tactics, you need a plan. It’s not
The Basics of Marketing: What is a Brand?
When you begin searching for marketing advice on the Internet you get a lot of deep conversations and extended thinking. It’s the natural progression of dialogue among professionals. But if you’re just trying to learn this marketing stuff, it can be confusing. It’s best to start with the foundations and thus, The Marketing Spot occasionally
Best of 2008
12 months, 193 posts. So much to read. How do you choose? If you’re a typical blog reader you subscribe to a blog because of an interesting current post. Then you may poke around the site a bit to find other useful advice. But seldom to blog readers drill down deep into a blog’s content.
Jay Ehret Speaks On Small Business Marketing
About Jay Ehret A street-wise marketer who cut his small business teeth while selling and creating radio advertising for 17 years. He is now Chief Steward of the company he founded in 2001: The Marketing Spot in Waco, Texas, Jay is a small business marketing consultant, coach, speaker, and blog author, he is a branding
Growing In to Your Identity
What would happen to your business if you didn’t use the word “growth” in 2009? Wait, that’s what planning for the future is all about, isn’t it? “Grow or die” is what you’ve been told. What if that’s wrong? As I did my own planning for 2009 I found myself falling into the growth trap:
>Have a Blessed and Merry Christmas
>Luke 2 The Birth of Jesus1In those days Caesar Augustus issued a decree that a census should be taken of the entire Roman world. 2(This was the first census that took place while Quirinius was governor of Syria.) 3And everyone went to his own town to register. 4 So Joseph also went up from the
Designing Brand Identity
Episode #21 of Power to the Small Business podcast. The Internet show about small business marketing. How do you solve the branding puzzle, especially if you’re an existing business? Your brand is your company’s most important asset, so you need to do it right. Alina Wheeler is the author of Designing Brand Identity, now in
Spot On! Special Edition of Marketing Advice
Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. We took last week off and will take next week off. So today it’s triple the links at no additional charge! Enjoy and be educated. Photo credit: foolfillment Promotion: Stand
>The Economics Behind What You Offer
> I find myself disagreeing with most of the advice I’ve read recently on how to survive this down economy as a small business. Typically the advice goes something likethis: diversify, refocus, re-double, cut expenses, network more, etc. I believe the real answer lies not in the economy, but in economics. Several years ago I
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