blog Archives - The Marketing Spot

Blog Problems Update

Written on July 13, 2011 by Jay Ehret in blog

You may have seen some weird stuff going on here lately. Like a recurring blog post about promoting a non-profit event. I am having a technical issue with the website right now that will not post articles longer that about 400 words. At this point, I am unsure if the issue is with WordPress, my custom Headway theme, or my hosting. I have technicians working on it and hopefully it will be fixed soon.

As far as that Promoting a Non-Profit event blog post you have seen, there are eight steps. So if you seen that post with less than eight, you haven’t seen everything. I promise it’s a good formula and will post it as soon as the technical issues are resolved. Meantime I will probably be posting shorter posts.

If you have any experience with this issue, please feel free to contact me.

– Jay

Mr. Happy Crack says…

Written on March 1, 2011 by Jim Morris in blog, branding, slogan, tagline

Guest Post by Jim Morris Brands with a sense of humor (in their tagline) win. Case in point: The Crack Team, a St. Louis-based foundation repair service, now with 15 offices across the U.S. Founded in 1985, this business grew reasonably but incrementally over the next 16 years, reaching sales of $3 million. Then, in

Pressing the Panic Button

Written on February 28, 2011 by Jay Ehret in blog, email, groupon, marketing

You need business and you need it now. You don’t want all this “take a few weeks to work on your brand” stuff. How about something you can do RIGHT NOW to market your business for immediate impact? Because in another month or two, it might be too late. Flickr photo by aperte Fair enough.

Are You an Entrepreneur?

Written on February 24, 2011 by Jay Ehret in blog, entrepreneur

As you consider that question, take a look at this definition, An entrepreneur: One who shifts economic resources out of an area of lower, and into an area of higher yield. Tim Ferris – THE 4-HOUR WORK WEEK This has been a topic of conversation around the office and amongst friends as I prepare to

Own Your Community

Written on February 23, 2011 by Jay Ehret in blog, community, Facebook Business Pages

How do you know when you’ve outgrown your fan page? If you feel that your business is restricted in the quality of conversations that you have with your fans, consider using a community platform. You may be thinking – Facebook Fan Page. Don’t go there!

Do you need a special website for the iPad?

Written on February 18, 2011 by Jay Ehret in blog, website design

This is one of those questions that has to be answered this year. The tablet PC is coming, and not just the iPad. The predictions are frantically flying about. Internet Retailer Magazine says that in just a few years 82 million Americans will own a tablet PC. Worldwide, the figures could be staggering. ReadWriteBiz calls

Why I Don’t Find a Niche

Written on February 15, 2011 by Jay Ehret in blog, marketing, niche

Other marketers frequently advise me to “find a niche.” What they mean is to specialize in an industry, or re-package my stuff for an industry. Such as “The Marketing Spot for Real Estate Agents.” I don’t want to…at least not in the way they mean niche. The thinking is this: people would rather see a

The Best of The Marketing Spot – 2010

Written on January 4, 2011 by Jay Ehret in blog, branding, conversation, Customer Experience, marketing, promotion

Fair thee well, 2010. Another year of marketing blogging has come and gone, but not to be forgotten. Here’s a look back at the best of the The Marketing Spot blog in 2010, organized around the four essential spots of small business marketing, as illustrated by The Marketing Circle of Life. These were chosen the

How to Write a Blog Post, Step by Step

Written on August 27, 2009 by Jay Ehret in blog, blogging, Business

Businesses know they should be blogging, but don’t know where to begin. Here is a basic, step-by-step process that I use to write a blog post. Step 1: Choose Your Topic The most common protest I hear about adding a blog to a business website is: “I don’t know what to write about.” Actually, finding

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