Want to be able to quickly judge the potential of a new brand? Take it through the brand discovery sequence: Can the brand grab the attention of potential customers? What’s the brand’s answer when people ask: “What is it?” When they know what it is, they ask: “Why should I care?” The strength of the
Category Archives: branding
Personality: The Thread That Binds Your Brand
Guest Post by Jill Tooley Although many brands have embraced the idea of personality in the public eye, some still turn up their noses at it. Big mistake! A company or organization needs to appear human to the public—especially regarding social media and marketing efforts—because it helps consumers establish an emotional connection. Without that connection,
Killing Giants with Brand Tension
A book is only as good as it’s insights. Not takeaways; those bullet lists are a dime a dozen. Insights change your thinking or change your action. For me, Brand Tension was the insight in Killing Giants: 10 Strategies to Topple the Goliath in Your Industry by Stephen Denny. Brand Tension: The combination of two
Billboards and Brand Dilution
While driving through Central Texas yesterday, I spotted this billboard perched above a Harley Davidson Dealership: My initial reaction was: “What-tha? Harley Davidson is now about low prices and fuel economy?” So I posted the billboard pic on Twitter and asked if the brand was starting to “wear thin?” Meaning is Harley Davidson, or at
Mr. Happy Crack says…
Guest Post by Jim Morris Brands with a sense of humor (in their tagline) win. Case in point: The Crack Team, a St. Louis-based foundation repair service, now with 15 offices across the U.S. Founded in 1985, this business grew reasonably but incrementally over the next 16 years, reaching sales of $3 million. Then, in
The Branding Process Explained for Small Businesses
The Marketing Spot’s Jay Ehret was recently a guest on Mike Klassen’s Magalog Guy Podcast, discussing marketing principles that make sense. Jay and Mike spent a great deal of time diving into branding basics. You can listen to the podcast in the player below. There’s a lot of branding advice packed into this podcast, including:
Quote Spot: Branding
Bite-size branding wisdom in the of form branding quotes. “A brand needs to be comfortable in its own skin in order to consistently maintain it’s personality.” – Jay Miletsky in Perspectives on Branding The takeaway here is true branding. Brands should be constructed from the inside out. Sustainable brands are not built on what you
The Best of The Marketing Spot – 2010
Fair thee well, 2010. Another year of marketing blogging has come and gone, but not to be forgotten. Here’s a look back at the best of the The Marketing Spot blog in 2010, organized around the four essential spots of small business marketing, as illustrated by The Marketing Circle of Life. These were chosen the
Where Does Your Brand Stand? (Free ebook)
You often feel like you need to do something to help your business’ brand. But what? I’ve developed a free tool in to help you evaluate your brand, so you know where to start working. It’s a free branding ebook, The Brand Building Checklist: Evaluate your business and build your brand. It’s yours free to
Will Old Marketing be New Again?
The Future of Marketing It’s time for the classic marketing disciplines to make a comeback. We’ve had our fun with social media, but now it’s time to grow up. Social media is a tool that enables marketing, it doesn’t replace it. In fact, a case could be made that social media’s misuse has led to
Powered by WishList Member - Membership Software