Category Archives: loyalty

reExperience Starbucks 10: Rewards do not breed loyalty

This is post #10 of the reExperience Starbucks Project joint blogging venture with Becky Carroll and the Customers Rock! blog. See Becky’s most recent post: reExperience Starbucks, Update 9: Customer Loyalty I’m loyal to my wife. We have a life-long commitment and partnership. I’m loyal to my alma mater: Baylor University. We have a 20-year

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