Category Archives: promotion

Where to Promote: Use The Media Spotter Matrix

Written on by in Advertising, Brain Rules, Business, cable, direct mail, Internet marketing, John Medina, magazine, marketing plan, media, newspaper, promotion, radio, small business, television

Part 8 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is the final installment of my eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This

Build Your Marketing Plan: Courting Customers

Written on by in Advertising, marketing plan, promotion, small business

Part 7 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part seven of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information

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