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Podcast Episode #47 – The Best Episodes of 2009
2010 is the Year of Awesomeness, but 2009 wasn’t so bad. In this episode of Power to the Small Business we look forward and backward. 25 episodes, 37 guests and tons of great marketing lessons. Here are some of the best clips from the top 10 episodes of 2009.
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| Photo Credit: DaveBleasdale |
Length: 30 minutes
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The Best Moments of the Best Episodes
MARKETING THAT RESONATES:
DREW MCLELLAN: “Go deeper, rather than wider. I don’t have to tell you about all 12 features on my product or service, what I want to do is focus on the one that matters most to the audience I’m talking too. Then give them examples, tell a story that allows them to grab on to that example and understand why it should matter to them.”
Listen to the episode: The State of Small Business Marketing
COMMON SENSE IN MARKETING:
LAURA RIES: “What doesn’t work in marketing is common sense. That’s the real problem, because the left-brainer is so in the belief that common sense is always right, and that’s exactly what doesn’t work in marketing.”
Listen to the episode: The War for Your Marketing Mind
THE DIFFERENCE BETWEEN BRANDING AND MARKETING:
MEGAN DUCKETT: “Marketing could simply mean selling a product, whereas branding is telling your story and developing the theme of who you are. People are more likely to buy what you’ve got, if they get who you are. “
Listen to the episode: From the Trenches
LEADERSHIP AND MARKETING:
STEVE MCKEE: “You don’t have to be a marketer by training to lead a company, but to be successful, you need to be a marketer by philosophy.”
Listen to the episode: Marketers RoundTable
BUILDING A SALES ORGANIZATION:
TOM HOPKINS: “So many companies, when they grasp the concept, that, ‘hey, be proud to tell everybody that we’re all selling.’ This mentality has to be taught. And when it’s accepted, it’s amazing how profits increase.”
Listen to the episode: The Sales-Marketing Mix
EMPLOYEES AND CUSTOMER SERVICE:
ARI WEINZWEIG: “It’s really about small little things where people are going to do the right thing and use their brain and intelligence and insight to do what needs to be done as opposed to most places where I think people are just trained to follow the rules.”
Listen to the episode: Zingerman’s And The Customer Experience
KNOWING THE GOLDEN RULE:
JASON JENNINGS: “Don’t try to fool your customers, don’t try to fool your workers, don’t try to beat up your vendors and suppliers, don’t try to fool your shareholders, because if you do those things you’re just deceiving yourself, and either karma or some great force in the universe is going to come and bite you in the backside.”
Listen to the episode: Hit the Ground Running
SOCIAL MEDIA AND ONLINE BRANDING:
SIMON SALT: “If you’re not already a social organization…if customer service isn’t front and center of your organization, then you’re probably going to fail miserably at social media. So it has to be already part of your brand and your brand mission to put the customer first, otherwise social media is a really bad place for you to go.”
Listen to the episode: Building, Protecting, Destroying Your Online Brand
IDENTITY DICTATES STRATEGY:
STEPHEN DENNY: “99% of the companies….who are just taking those first steps, start with that positioning statement that says “We’re the best, with the most, for the least.” You have to wrestle that to the ground and say “What exactly are you? What are you willing to walk away from?” And at the end of that process, you come out with something as unique as a finger print.”
Listen to the episode: The Marketers Roundtable
LOSING CONTROL TO GET PEOPLE TALKING:
DAVID MEERMAN SCOTT: “If you have the guts to lose control of your messages, and lose control of your content, and lose control of the ways people talk about you, they will talk about you. And that’s a good think, not a bad thing.”
Listen to the episode: Creating Your Own World Wide Rave
Show Links:
Free Webinar: Branding U – Revive, Refresh, Revitalize Your Brand in 2010
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A complete archive of all past episodes can be found here: Power to the Small Business
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