Building Small Business Marketing Plans

The Marketing Spot is a marketing education and resource center for small business owners, entrepreneurs, and aspiring entrepreneurs It was founded in 2001 by Jay Ehret, who serves as Dean of Marketing Know-How. We celebrate the entrepreneurial spirit at The Marketing Spot and it is our mission to give power to the small businesses through knowledge of the great business equalizer: Marketing.

For that reason we are not just a provider of marketing tools and information. We are an education company. This is the website where entrepreneurs learn marketing fundamentals to go along with actionable tactics.. Through marketing courses, webinars, and tutorials The Marketing Spot will transform you,
the entrepreneur, into a practicing marketer. Explore our store for on demand resources, and The Entrepreneur’s Edge for open access to all our materials.

Power To The Small Business

Power To The Small Business from The Marketing Spot

View more presentations from The Marketing Spot.

Free Webinar: Four Straightforward Steps to an Attractive Brand

Written on August 19, 2014 by Jay Ehret in branding, webinar

You want the formula for marketing success? Here it is: All marketing success starts with a strong brand. Start with a crappy brand and even the magical, mystical powers of social media <sarcasm> will not redeem you. Your brand is your identity, it’s the reason people will, or will not, form relationships with you as

How to Choose The Digital Marketing Channel That’s Right for You

Written on August 10, 2014 by Jay Ehret in digital marketing

A Review of the strengths of the best digital marketing channels. While the demise of traditional media is greatly over-exaggerated, there’s no denying it’s a digital marketing world for small business. And that’s a good thing because you can be effective with a smaller budget using digital tools. But it’s also a bad thing because

Follow Up: Blog Post Homicide Investigation

Written on July 31, 2014 by Jay Ehret in blogging, search engine optimization

Will Deleting Blog Posts Help Search Engine Rankings? Bloggers want to know. It turns out that people have an emotional connection to their blog posts. Last week’s post, Murder Your Darlings to Improve Your Search Engine Ranking, made some people uncomfortable, and not just with the title. I suggested, based on a presentation by Bill

Murder Your Darlings to Improve Your Search Engine Ranking

Written on July 22, 2014 by Jay Ehret in content marketing, search engine optimization

Imagine my surprise; A source of my pride was also a source of my pain. “Yes,” I would brag, “I have written almost 800 blog posts, and produced more than 100 podcast episodes.“ And if we listen to the the content marketing pundits that’s a good thing. “Content is king!” Not so fast, says Bill

The Framework for Crafting a Marketing Message That Gets Attention

Written on June 12, 2014 by Jay Ehret in brand communication, message, podcast

Chapter 5 of The Marketing Plan Podcast Your message is more important than the medium. What you say, and how you say it, is more important than where you say it. Chapter 5 is about communication: How to craft a marketing message that gets attention and has impact. Jay Ehret shares his marketing message framework and