Category Archives: brand identity

>Marketing Workshop: Savannah, Georgia

Written on May 12, 2009 by Jay Ehret in brand identity, branding, Savannah Georgia, workshop

> I’m off to beautiful Savannah, Georgia tomorrow for a couple of events with the Savannah Small Business Chamber. Carol Kirchner of Smart Feet in Savannah promises I won’t want to leave after visiting the city. On Thursday evening, May 14th, I’ll be keynoting the Small Business Chamber 2009 Awards Gala (pdf), which includes networking

Case Study: Branding a Kitchen Remodeling Business

Written on May 11, 2009 by Jay Ehret in brand identity, brand promise, branding, Kitchen remodel, tagline

Case Study: Jamestown Designer Kitchens – Savannah, Georgia Idea Wanted: A brand that will take the business to the next level. This week I will be keynoting the Savannah, Georgia Small Business Chamber Annual Banquet on Thursday, May 14th. I will also conduct a branding workshop Friday morning, May 15th. For more information contact the

The Elements of a Good Logo

Written on April 11, 2009 by Jay Ehret in brand identity, branding, design, logo

This week, Drew McLellan gave some Questions to ask before you design a new logo. It’s good stuff. Logos are getting cheap and accessible for small businesses. Websites like crowdSPRING, Logo Inn, and 99designs are good resources. Here’s what you need to know about getting a good logo. 1. Fonts – The most important element

Get a good logo without spending too much money.

Written on February 7, 2009 by Jay Ehret in brand identity, branding, crowdspring, design, logo

I recently approached my favorite local graphic artist to give her the news: I was going to use crowdSPRING for a client logo rather than her. Her response? (paraphrased)“Good idea. I’m going to check in to using it myself.” Whew! I was relieved. We have a good relationship that I didn’t want to damage. But

Case Study: Branding a Furniture Store

Written on January 16, 2009 by Jay Ehret in brand identity, branding, furniture, New England

Case Study: Distinctive Forest Creations – Rochester, New Hampshire Idea Wanted: A brand identity that will build value. Michelle and Michael Degan are struggling to make a name for themselves in the furniture world. A tough task to be sure. Furniture is a commodity business and most furniture is sold on price. The Degans own

Start Here:
Turning Entrepreneurs into Marketers

Welcome to The Marketing Spot blog. I educate entrepreneurs by sending them back to marketing school. This blog is my free classroom. It’s where I educate you with the marketing smarts you need to transform an ordinary business into an awesome brand.

The material on this blog is organized around my 4-Spot Marketing Model, which I use to build marketing plans for my consulting clients. Because there’s a lot of stuff here, I’ve created a “freshman” Intro to The Marketing Spot course: The Marketing Spot 101. I suggest you start there for a foundational understanding of the four essential spots of marketing.

If you would like personalized, one-on-one attention, my company coaches and consults businesses, helping them build a customized marketing plan that is easy to execute. I also provide a "course in marketing" for my clients. Learn more about my consulting and personal tutoring here: The Marketing Spot Coaching and Consulting. I also offer limited, online group coaching three times per year (group coaching is currently not accepting applications).

While this blog is free, I do accept payment for deeper knowledge, tools, and the online marketing courses I teach in The Entrepreneurs Edge. Grab some free marketing education here, get some ideas, and then get serious about transforming yourself into marketer in The Edge, or through some personal consultation.

Be awesome!

Jay Ehret
Dean of Marketing Know-How
Contact: 254-399-8093
jay (at) themarketingspot.com
Small Business Marketing Podcast

Power to the Small Business
Blog Archive
Blog Archive
Blogroll

Best Small Business Marketing Blogs
Recent Comments