The internet show about small business marketing -Episode #2
Outspoken veteran adman George Parker weighs in with important tips on small business advertising. Parker is author of MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag, and writes the AdScam blog. He is a freelance writer and creative director and practices his craft in Boise, Idaho.
Power To The Small Business – Episode #2: Small Business Advertising
(Feed readers and RSS subscribers – Click Here to Listen)
Audio Player
Podcast: Play in new window | Download
Guest: George Parker – Author, writer, creative director
Topic: Small Business Advertising
Length: 31 minutes
HotSpots:
- Should you even advertise?
- What results to expect from your advertising
- Decide what you want to spend
- Determine your USP (Unique Selling Proposition)
- The three things you need to create great ads.
- Where should you advertise: New Media vs. Old Media
- Who should write your ads?
For more about our company: /
