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Weekend Marketing Reading has been on haitus for several months but we’re bringing it back. Here is a collection of some of the best small business marketing information on the web from the past week. Usually, I’ll choose four articles/blog posts related to the four spots of The Marketing Circle of Life. These are, what I have found, the four primary elements of small business marketing. Enjoy.
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| Flickr photo by adactio |
Advertising: 6 tips for creating a print ad that actually works by Drew McLellan at Drew’s Marketing Minute.
How can you avoid you ad being nothing more than a blur? Drew tells you how.
Conversation: Social Media: The New PR Landscape by Karen Sams on the Minnesota Public Relations Blog.
PR has traditionally been an offline practice, it’s time to realize its potential online.
Experience: Communications: The Art Of The RFU by Jeff Gwynne on the Science of Marketing Blog.
How to use a Random Follow Up to enhance the customer experience.
Branding: Building Emotional Connections With Research by Brad VanAuken on Branding Strategy Insider.
The most compelling brands usually connect with consumers at an emotional level. Here are some types of research that one could use to identify these sources of emotional connection:
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