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For the past seven months, Becky Carroll and I have been analyzing the Starbucks Customer experience with the help of some other bloggers. We’ve decided that the topic was important enough to have it’s own home. So we’ve packed up and moved to a new website.
You can now find all future Starbucks experience articles at: reExperience Starbucks
Check it out and be sure to subscribe. We’ll be sprucing it up a bit in the coming weeks. You can still find all previous articles in our reExperience Starbucks archives.
I just posted a new entry this evening. We’ve seen plenty of new product introductions this year from Starbucks, but no new experience enhancements. Why? There seems to be nothing in the experience pipeline. Read more here: It Takes a Pipeline.
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