>Conversation Starter: Defining Your Key Words (Not SEO)

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Don’t let your goals get in the way of your dreams or your personality. My opinion is that growth targets should not define your identity. But we do need some guideposts to keep us focused for the next year. I would suggest choosing some key words to define you, or your business. Not keywords in the search engine optimization sense, but key words by which you would like to be characterized.

Scrabble
Photo Credit: Ella’s Dad

I’ve chosen my key words for 2010, they are: Initiative and Urgency.

My goals, if you can call them that, for 2010 are to take the initiative to create new opportunities, products, and services for The Marketing Spot, and to act with a sense of urgency in these initiatives and everything I do. My mantra for 2010 is “don’t wait.” I think it will set the tone for my business in the next year.

So now it’s your turn. How would you like to be characterized in the next year. What are the key words that will define you in 2010?

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