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2010: The Year of Marketing Awesomeness
I’m structuring the free content of The Marketing Spot blog in 2010 to help you create a year of marketing awesomeness for your business. During the first quarter the focus was on branding. If you’re new to this series, before building your customer experience, I recommend you catch up here: Build an Awesome Brand Series (start at the beginning).
If you’re ready to work on the most critical part of your marketing plan, start with the video below.
Build a Remarkable Customer Experience in the 2nd Quarter
(Email subscribers and feed readers: If you cannot see the video, click here – Year of Awesomeness – The Customer Experience)
During each quarter in 2010, The Marketing Spot blog will focus it’s content on one of the spots of The Marketing Circle of Life. I will continue to post articles on all areas of small business marketing, however in the 2nd quarter thee will be a special emphasis on building a remarkable customer experience. We will do that with:
- Series of focused blog articles
- Special podcast
- Free webinar
- Free customer experience tools
I will also release a revised and updated version of The Customer Experience Map with a complete tutorial on how to use it for your business. You can download a PDF copy of the current version by clicking on the image below:
(Download your copy here: Customer Experience Map)
Outside Resources
During our 2nd Quarter Customer Experience project I’ll get some help from outside collaborators. Customer experience expert and author Shaun Smith will be a guest on our podcast and will help present during our free webinar (date to be announced).
If you would like a head start, I also recommend these books for additional reading:
– See, Feel, Think, Do: Unleashing the Power of Instinct to Drive Your Business
– Managing the Customer Experience
– What’s the Secret: To Providing a World-Class Customer Experience
– Positively Outrageous Service
The Customer Experience is Critical
Perhaps no other piece of your marketing puzzle is as critical as the customer experience. It is where preconceptions about your business are either met or dashed. It’s where loyalty is either earned or lost. The customer experience is where word of mouth is either sparked or fizzles. You should spend time and resources getting it right.
So, make sure you subscribe to The Marketing Spot Blog, and join me during the next three months as we help you build a remarkable customer experience, one spot at a time.
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