The content of the The Marketing Spot Blog is organized around the four essential spots of small business marketing as illustrated in The Marketing Circle of Life. The fourth of those spots is Promotion, how you promote and advertise your business.
The need for promotion is diminished if you have been spending time on the critical three previous marketing spots. Much of your promotion will happen naturally through word-of-mouth, if you have spent some time on the Conversation Spot. However, that doesn’t necessarily eliminate the need for advertising, which, when done right, can yield results more quickly and broadly. And then there are search engines, an increasingly important component of promoting local business.
However, with nearly 500 articles on this blog, where do you begin? Here are the 10 best articles on advertising and promotion, to get you started on the right track to promoting your business:
Build Your Marketing Plan: Courting Customers – Marketing is courtship. So before you go off wasting money on advertising and promotion, takes some time to hone your courtship message.
Marketing to Generation X – Also referred to as the “MTV Generation,” born from the mid-1960’s through 1979-81. Here’s what they like and how to reach them.
Marketing to Baby Boomers – Boomers have tremendous spending power, they are responsible for 47% of all spending. Here’s what they like and how to market to them.
How do I get my name out there? – You want to expose your business to the public, but really you need more than simple exposure. This article has the formula and the roadmap.
Launch a Brand Campaign Instead of an Ad Campaign – Branding and advertising are different animals. Advertising can and should be used for branding. Here are the keys.
Advertising Trends: Digital Billboards – Their strengths, their weaknesses, how they work and how to use digital billboards.
Marketing to Millenials – Born between 1982-2001. Here’s what they like and how to reach them.
Marketing to Gen Z Teens – They’re still developing and a little more difficult to pin down. But so far, here’s what they like and how to reach them.
Small Business Advertising: Sexy USP’s They’ll Love – Ah, they Unique Selling Proposition, often over-emphasized, until you make it sexy.
Promoting Your Business: Using the Right Tactics – The same tactics are available to everyone. Here’s how your approach and your brand dictates what tactics you should use.