Should Marketers Really Trust Their Gut

Marketers, CMO’s, and business owners have all learned to trust their gut. But what if your gut were wrong most of the time? Neuromarketing is a relatively new field that is challenging many of our long-held and most cherished marketing beliefs. More often than naught, they challenge our marketing intuition.

Roger Dooley, author of Brainfluence, recently joined me on my podcast to discuss how sometimes the best marketing challenges common sense. You can listen to the complete podcast episode here: Counterintuitive Marketing.

In this Spotlight on Marketing, Roger answers the question: “Are we better marketers because of neuromarketing?” He also gives a very real counterintuitive example of how introducing a product decoy (something you don’t intend to sell) can actually boost sales of other products.

You can listen to the complete neuromarketing conversation here: Counterintuitive Marketing: When Not to Trust Your Gut

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