This will get your weekend started with a couple of laughs.
In Word of Mouth Marketing, Andy Sernovitz points out that word of mouth can have a huge mathematical impact on your business’ bottom line.
In November of 2001 two men from Seattle showed up at 2am to the Doubletree Club in Houston to check in to their guaranteed room. One problem: the Doubletree had decided to sell the room at 11pm when they thought the men were not coming. While they made a couple of extra bucks that night, the Doubletree’s accountants probably did not factor in the negative dollar impact from the disparaging word of mouth impact it created.
The two men decided to spread the word. The result was this classic PowerPoint presentation titled: Yours is a Very Bad Hotel. Enjoy.
(I wonder if they got Night Clerk Mike’s career path right.)
Related articles on Word of Mouth:
Word Of Mouth Tips from Jackie Huba
Top 100 Business Blogs: Word of Mouth Lesson
Marketing Multiplier #3 – Word of Mouth
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