Category Archives: price

Part Deux: Price vs. Perceived Value

Written on September 13, 2007 by Jay Ehret in marketing, price, small business, value

A little more than a year ago a struggling local automotive repair shop asked me for a proposal to market their shop. They were charging $10 for an oil change (yep, $10), all their advertising (print) was focused on low prices, and they financed some of their repairs. They couldn’t understand why they were struggling

>Price vs. Perceived Value

Written on September 11, 2007 by Jay Ehret in Customer Experience, price, value

>Tempted to lower the price on your product ot boost sales? Here is a great lesson from Kerry Bodine of Forrester Research on how Masterlock decided to increase the perceived value of their product rather than lower price. The lesson starts after the first 45 seconds of the video.

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