marketing Archives - The Marketing Spot

It’s Time For a Transformation Plan

Written on April 30, 2014 by Jay Ehret in brand building, business plan, marketing

Introducing my brand new show: The Marketing Plan Podcast

Why aren’t you more successful? I’ve asked myself that question many times. My clients come to me asking that question, and my guess is that you’ve asked it of yourself. That question is the cause of the never-ending search to take a business to the so-called “next level.”

There is plenty of advice out there on how to use tools and tactics. This is the show that gives you a plan. The Marketing Plan Podcast, is a guided journey to take the business you currently own and transforming it into the extraordinary brand you’ve always dreamed it could be. I’ve developed a simplified system to building a marketing plan that can work for any small to medium-size business. One that you will understand, and one that you can build yourself…..so let’s get started.

I invite you to take a listen to Chapter 1: It’s Time for a Transformation Plan

Podcast: Play in new window | Download

Special Guest: Tim Berry, founder of Palo Alto Software and LivePlan.com, Tim is a pioneer in business planning software and online business planning.

See complete show notes and links at The Marketing Plan Podcast Chapter 1 . Included in the show notes is one free month of personalized business planning at LivePlan.com

Thanks for listening!
Jay Ehret
Dean of Marketing Know-How
The Marketing Spot

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Powering Down and Powering Up a Podcast

Written on April 17, 2014 by Jay Ehret in entrepreneur, marketing, podcast

If you start something new, it would be a good idea to simultaneously end something old. And that’s what I’m going to do. Next week I will premier a brand new, focused, marketing podcast. It’s going to be awesome! Ok, I’m a little biased and I’ve been doing a lot of prep work on it

Burning Marketing Questions Answered

Written on March 17, 2014 by Jay Ehret in marketing, podcast, questions, small business marketing

Episode #96 of Power to the Small Business Podcast – How do I get my name out there with impact? – What local marketing tactics am I neglecting? – How do I know my tagline is good? In this episode of Power to the Small Business I answer some of the most common marketing questions

Marketing Morsels to Beef up Your Business

Written on September 8, 2013 by Jay Ehret in Customer Experience, marketing, small business website, word of mouth

Snack-sized marketing advice this the past week from The Marketing Spot Facebook Page (please “Like” my page) Customer Speak Do you have a primary customer profile? You can increase the potency of your marketing message by speaking to a specific person that matches your primary customer profile. When you create a generic message trying to

Your Mission: Know What Hill You’re Going to Take

Written on January 8, 2012 by Jay Ehret in branding, marketing, mission statement

Photo courtesy of thienzieyung When starting the branding process with a new client, we always start with the mission. The mission is the one thing on which all other things in the business are based, and that includes marketing. Yes, we know. Business has largely blown up the mission and bastardized it into a mostly

Sharpen and Polish Your Brand in 2012

Written on January 6, 2012 by Jay Ehret in brand building, branding, marketing

What should you do to market your business in 2012? To answer that question, I created this short video for Network Solutions’ 12 Ways to Makeover Your Small Business in 2012 series. (email subscribers and feed readers, click here if you don’t see the video: Sharpen Your Brand) The Rules of Marketing A new year

The Gift of a Winning Holiday Marketing Campaign

Written on December 21, 2011 by Jay Ehret in Holiday, marketing

Guest post by Dave Thomas For many retailers, the holidays are the sink or swim time for their businesses. Put together a winning retail season and they can either go into 2012 with a surplus and a winning attitude or at least have broken even to end a difficult year. Come up with a losing

Should You Follow Conventional Wisdom?

Written on December 14, 2011 by Jay Ehret in brand building, marketing

A friend just completed seminary and is in the process of starting a new church. He and the church-planting committee have set out to do some research. They are visiting other churches in the area, surveying and talking to people to find out what the people need. After all, conventional wisdom tells us to find

Category Archives: marketing

Introducing my brand new show: The Marketing Plan Podcast