The Importance of a Marketing Plan for Small Businesses

Special bonus podcast, a re-broadcast of Fred Castaneda’s Finance For Startups podcast.

The great thing about a marketing plan is that eliminates much of the guesswork associated with marketing. If you do the hard work of building a marketing plan, you no longer have to market by trial and error. Fred Castaneda recently invited me to be a guest on his Finance For Startups podcast to discuss the importance of a marketing plan for small business. With Fred’s permission, I’m sharing that episode here. I recommend you subscribe to Fred’s Finance for Startups podcast as well as his other production, The Struggling Entrepreneur.

Email Subscribers and feed readers, click here if you don’t see the audio player: Marketing Plan Podcast

Podcast: Play in new window | Download

Length: 46 minutes (Click on the play button to listen)
Download the audio file for personal Use: Importance of Marketing Plan

Now build your plan with this free Build Your Marketing Plan series:
Build Your Marketing Plan – A free, eight-part tutorial series, complete with worksheets.

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