The Importance of a Marketing Plan for Small Businesses

Special bonus podcast, a re-broadcast of Fred Castaneda’s Finance For Startups podcast.

The great thing about a marketing plan is that eliminates much of the guesswork associated with marketing. If you do the hard work of building a marketing plan, you no longer have to market by trial and error. Fred Castaneda recently invited me to be a guest on his Finance For Startups podcast to discuss the importance of a marketing plan for small business. With Fred’s permission, I’m sharing that episode here. I recommend you subscribe to Fred’s Finance for Startups podcast as well as his other production, The Struggling Entrepreneur.

Email Subscribers and feed readers, click here if you don’t see the audio player: Marketing Plan Podcast

Length: 46 minutes (Click on the play button to listen)
Download the audio file for personal Use: Importance of Marketing Plan

Now build your plan with this free Build Your Marketing Plan series:
Build Your Marketing Plan – A free, eight-part tutorial series, complete with worksheets.

If you liked this article, please consider subscribing. For updates on new articles: Receive The Marketing Spot by Email or Get The Marketing Spot in a blog reader


  1. […] more on marketing plans, check out these articles: The Importance of a Marketing Plan for Small Businesses The Sweet Spot of Small Business Marketing The Marketing Circle of […]

  2. […] plan.  As you can imagine, this causes many problems for a business.  Jay Ehret, owner of The Marketing Spot, a blog designed to provide entrepreneurs with cutting edge marketing tips, says “The great […]

Powered by WishList Member - Membership Software