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Podcast Episode #46 – Diagnose the Health the of Your Brand for 2010

This episode of the Power to the Small Business podcast features Jim Morris, also known as Tagline Jim. What’s the health of your brand: the psychological emotional relationship you have with customers and potential customers. The health of your brand determines the value of your identity in the marketplace. Listen and see if you have a healthy brand, or if you need a branding treatment.


Upcoming Branding Events:
Free Webinar – Branding U, Revive, Refresh, Revitalize Your Brand in 2010.
For details and registration: Branding U

Build an Awesome Brand Full Day Workshop.
Get details and registration information here: Build an Awesome Brand Workshop

Listen to the conversation in the player below as Jim Morris and Jay Ehret review the essential spots of a healthy brand: Brand Foundations, Brand Identity and Brand Integration.

Guest: Jim Morris Tagline Jim, Evanston, Illinois
Length: 35 minutes

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You can also download the mp3 file here: Download Power to the Small Business #46 (for personal use only)

Press the play button on the Box player above and get started. Comments, questions? Please share it in the comment section below or call our brand new audio comment line: 254-433-8529.


Show Notes:


Examination Point 1: Brand Promise

– What’s the energy behind your brand?
– Do you have a clearly articulated brand promise? Does it say something about your business other than you sell something?

Examination Point 2: Brand Personality

– What adjective describes your business personality?
– Describe your competition’s personality with adjectives. How do you compare?

Examination Point 3: Tagline

– Does your tagline reveal a deeper truth about your business?
– Does your tagline evoke a response such as an emotion or a response?

Examination Point 4: Visual Identity

– Is your logo a visual core expression of your brand?
– Did you develop your logo after you developed your brand promise and your tagline?
– Is your visual identity consistent?

Examination Point 5: Brand Integration

– Is your promise and your personality integrated into all forms of communication about your business?
– Do your employees reflect your brand personality?
– Do you train your employees to deliver your brand promise?
– Does the preconception customers have about your brand match the experience they receive from your business?

Show Links:

Tagline Jim
Jim Morris Tagline Blog
Free Branding Webinar: Branding U
Workshop: Build An Awesome Brand

A complete archive of all past episodes can be found here: Power to the Small Business

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