Creating Magic Moments That Spark Word of Mouth

You understand the value of word of mouth. It’s free advertising and it’s powerful advertising because it’s unbiased advertising. But do you understand how to get more of it? The answer is magic, specifically magic moments.

My first article for the Washington Post was recently published and it has more on how to create magic moments that spark word of mouth for your business. In the article I explain how to create conversational specifics that create the magic moments, sparking unpaid evangelism by your customers.

You can read the full Washington Post article here:

Link: Creating magic moments for customers

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