You want the formula for marketing success? Here it is: All marketing success starts with a strong brand.
Start with a crappy brand and even the magical, mystical powers of social media <sarcasm> will not redeem you. Your brand is your identity, it’s the reason people will, or will not, form relationships with you as loyal customers. Yes, you might be able to lure some people in one time with a “weird marketing trick,” but you do so at the expense of your reputation and customer loyalty.
Start with great brand foundations and you will still attract customers, even if your marketing skills suck. It’s that simple, it really is. Entrepreneurs want to blame their marketing tactics for lack of success because, let’s face it, that’s much easier than accepting the blame for creating a poor brand. If your marketing sucks, in all likelihood, it’s because your brand is severely lacking. And it’s time to fix that.
Please join me for my next free webinar: How to Build a Brand That Attracts and Keeps Loyal Customers
On Thursday, August 21st at 1pm Eastern, I will give you an actionable plan to build your brand (It will be recorded).
- Learn the three things that make a brand attractive and how to build them into your business.
- Learn the actionable steps you need to build your brand, or revive your current one.
- Learn how to get your customers to try you, trust you, and buy from you.
- Learn how to retain customers after you’ve attracted them.
This is action-step webinar. You will leave with a concrete plan of action steps to build your brand. Space is limited. Make sure you register for access to the live webinar or recorded file.
Get registration details here: How to Build a Brand That Attracts and Keeps Loyal Customers