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This Friday I will be teaming up with the Houston Small Business Development Center to present my full-day DIY Marketing for Small Businesses workshop. During this event we help entrepreneurs develop a comprehensive marketing strategy and for their small business.

Throughout the day we work together to build a marketing plan based on the four essential spots of small business marketing, as illustrated in The Marketing Circle of Life:

Branding – Build a powerful brand that has meaning and value.

Experience – Map a customer experience that inspires loyalty and launches word of mouth.

Conversation – (Word of mouth, publicity, social media) Find your conversation spark and get people talking.

Promotion – Stop wasting money on advertising. Get your message right and discover your most effective medium.

This workshop is a $1000 value, but your investment can be as low as $99 thanks to the Houston Small Business Development Center. You can view a promotional flyer for the event here: DIY Marketing for Small Businesses You can also see a condensed preview of the material here: Build Your Marketing Plan

If you are in Texas and can only attend one marketing seminar this year, I encourage you to invest $99 build a marketing plan that works. I hope to see you Friday in Houston.