Category Archives: marketing

It’s Time For a Transformation Plan

Introducing my brand new show: The Marketing Plan Podcast

Why aren’t you more successful? I’ve asked myself that question many times. My clients come to me asking that question, and my guess is that you’ve asked it of yourself. That question is the cause of the never-ending search to take a business to the so-called “next level.”

There is plenty of  advice out there on how to use tools and tactics.  This is the show that gives you a plan. The Marketing Plan Podcast, is a guided journey to take the business you currently own and transforming it into the extraordinary brand you’ve always dreamed it could be. I’ve developed a simplified system to building a marketing plan that can work for any small to medium-size business. One that you will understand, and one that you can build yourself… let’s get started.

I invite you to take a listen to Chapter 1: It’s Time for a Transformation Plan

Special Guest: Tim Berry, founder of Palo Alto Software and, Tim is a pioneer in business planning software and online business planning.

See complete show notes and links at The Marketing Plan Podcast Chapter 1 . Included in the show notes is one free month of personalized business planning at

Thanks for listening!
Jay Ehret
Dean of Marketing Know-How
The Marketing Spot

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Marketing Morsels to Beef up Your Business

Snack-sized marketing advice this the past week from The Marketing Spot Facebook Page (please “Like” my page) Customer Speak Do you have a primary customer profile? You can increase the potency of your marketing message by speaking to a specific person that matches your primary customer profile. When you create a generic message trying to

Should You Follow Conventional Wisdom?

A friend just completed seminary and is in the process of starting a new church. He and the church-planting committee have set out to do some research. They are visiting other churches in the area, surveying and talking to people to find out what the people need. After all, conventional wisdom tells us to find

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