Category Archives: Facebook Business Pages

Is it Time for Small Business to Ditch Facebook?

Episode #98 of Power to the Small Business Podcast

Is it time for small businesses to stop using Facebook

At one time, Facebook seemed like a Godsend to small businesses. Get access to a social media channel where you could theoretically reach more than 50% of your potential customers. And it was all free. Wow! Was Facebook really a blessing, or maybe it was a trap.

Facebook is now turning down the volume on your brand page posts so that only 1-2% of your fans are naturally seeing your content. It’s a move to force you to pay-to-play. And that doesn’t seem fair, does it?

Jason Falls of Social Media Explorer calls it a Swindle, and he is our featured guest on this episode of Power to the Small Business.

Guest: Jason Falls of Social Media Explorer, and CafePress
Host: Jay Ehret of

small business marketing podcast in iTunes

Like this show and want more? Receive The Marketing Spot by email, and never miss another article. You can unsubscribe at any time.
Email subscribers and feed readers, click here to listen: Is it Time to Ditch Facebook?

Show Notes

Topics Discussed:

  • Facebook limited visibility of brand page posts
  • Will small businesses still use Facebook
  • Does this really kill the whole “marketing 2.0” ideal?
  • What approach should businesses take with their brand page.

Selected Quotes from the show:

They (Facebook) are going to have to make it worthwhile financially to invest the time and energy in the organic Facebook content and then supplementing that, obviously, with some sort of media buy.

“What that means for the (Facebook) user is that branded content will be really spammy.”

What Facebook is doing here is admitting that it is now a media outlet on which brands wishing to reach audiences need to advertise to reach those audiences.

“Why would you worry now about collecting Likes on your Facebook page if Facebook is going to prevent that audience from seeing your content?”
~ Jason Falls

Read Jason’s article: The Great Facebook Swindle and What to do About It
Jason Falls on Twitter
Path Social Network
cafe press

Facebook Promotions Guidelines Translated for the Small Business Owner

Want to have a contest or promotion on Facebook? Before you do, read the Facebook Promotions Guidelines. You don’t want black helicopters showing up at your house one night and confiscating your Facebook business page. You may find the rules a bit difficult to understand. However, I speak Facebook and I will translate them for

The Ecstasy and Agony of Facebook

It was a Facebook Fairy Tale… Erin Shephard of Lone Star Pin-up Once upon a time in Killeen, Texas there was a young maiden named Erin Shephard who had a full-time photo-retouching job, and a hobby. Her hobby was that of an amateur photographer doing what she calls “pin-up” photography: vintage-style portraits that are recreations

Location Based Services: Where are the customers?

One of the things you’re going to be hearing a lot about this year is Location-Based Services (referred to as LBS by marketers). LBS combines mobile devices and the user’s geographic location with a myriad of business and personal applications. However, I’m going to limit context here to social media tie-ins and marketing opportunities for

>Announcement: Facebook for Business Webinar

> (Note: this is a special announcement, not a normal advice article) Announcing my first premium webinar: The Complete Guide to Facebook for Business When: January 18, 2011 Time: 12 Noon Central Length: 90 minutes Investment: Special offer for registration before January 1st Registration Details: Facebook for Business Webinar All the details are explained in

Powered by WishList Member - Membership Software