Facebook Business Pages Archives

Is it Time for Small Business to Ditch Facebook?

Written on March 27, 2014 by Jay Ehret in Facebook Advertising, Facebook Business Pages, social media

Episode #98 of Power to the Small Business Podcast

At one time, Facebook seemed like a Godsend to small businesses. Get access to a social media channel where you could theoretically reach more than 50% of your potential customers. And it was all free. Wow! Was Facebook really a blessing, or maybe it was a trap.

Facebook is now turning down the volume on your brand page posts so that only 1-2% of your fans are naturally seeing your content. It’s a move to force you to pay-to-play. And that doesn’t seem fair, does it?

Jason Falls of Social Media Explorer calls it a Swindle, and he is our featured guest on this episode of Power to the Small Business.

Guest: Jason Falls of Social Media Explorer, and CafePress
Host: Jay Ehret of TheMarketingSpot.com

Podcast: Play in new window | Download

Like this show and want more? Receive The Marketing Spot by email, and never miss another article. You can unsubscribe at any time.
Email subscribers and feed readers, click here to listen: Is it Time to Ditch Facebook?

Show Notes

Topics Discussed:

Facebook limited visibility of brand page posts
Will small businesses still use Facebook
Does this really kill the whole “marketing 2.0” ideal?
What approach should businesses take with their brand page.

Selected Quotes from the show:

“They (Facebook) are going to have to make it worthwhile financially to invest the time and energy in the organic Facebook content and then supplementing that, obviously, with some sort of media buy.”

“What that means for the (Facebook) user is that branded content will be really spammy.”

“What Facebook is doing here is admitting that it is now a media outlet on which brands wishing to reach audiences need to advertise to reach those audiences.“

“Why would you worry now about collecting Likes on your Facebook page if Facebook is going to prevent that audience from seeing your content?”
~ Jason Falls

Read Jason’s article: The Great Facebook Swindle and What to do About It
Jason Falls on Twitter
Path Social Network
cafe press

Likes to Leads: Facebook for Business Strategy

Written on October 19, 2011 by Jay Ehret in Business, Facebook, Facebook Business Pages, strategy

Have you noticed that your Facebook business page can take your time, but not yield back business? Many businesses are analyzing the value of their Facebook page and asking the question: Is Facebook worth it? The answer is maybe. To turn that maybe into a yes, you need a strategy that turns likes into leads.

Using Facebook Business Pages Right: Three Issues

Written on July 25, 2011 by Jay Ehret in Facebook Business Pages

Facebook is a real marketing tool for a small business. But sometimes businesses just don’t use it right. Are you? Let’s take a look at three key issues. It’s a Business Page: So Get Some Business Decide what you want from your Facebook page. Do you really want to create a Facebook page simply so

Facebook Promotions Guidelines Translated for the Small Business Owner

Written on May 23, 2011 by Jay Ehret in contest, Facebook Business Pages, promotion

Want to have a contest or promotion on Facebook? Before you do, read the Facebook Promotions Guidelines. You don’t want black helicopters showing up at your house one night and confiscating your Facebook business page. You may find the rules a bit difficult to understand. However, I speak Facebook and I will translate them for

Own Your Community

Written on February 23, 2011 by Jay Ehret in blog, community, Facebook Business Pages

How do you know when you’ve outgrown your fan page? If you feel that your business is restricted in the quality of conversations that you have with your fans, consider using a community platform. You may be thinking – Facebook Fan Page. Don’t go there!

The Ecstasy and Agony of Facebook

Written on February 10, 2011 by Jay Ehret in Facebook Business Pages

It was a Facebook Fairy Tale… Erin Shephard of Lone Star Pin-up Once upon a time in Killeen, Texas there was a young maiden named Erin Shephard who had a full-time photo-retouching job, and a hobby. Her hobby was that of an amateur photographer doing what she calls “pin-up” photography: vintage-style portraits that are recreations

What should you do about Facebook?

Written on January 17, 2011 by Jay Ehret in Facebook, Facebook Business Pages, Facebook Deals, Facebook Places

There’s a lot of discussion by marketers about Facebook right now, and the value of Facebook pages for business. One of the knocks against the social media giant is that you don’t own your Facebook page. Your page and all your fans belong to Facebook. That is 100% true. But does that mean you shouldn’t

Location Based Services: Where are the customers?

Written on January 5, 2011 by Jay Ehret in Facebook, Facebook Business Pages, Facebook Deals, Facebook Places, foursquare, Gowalla

One of the things you’re going to be hearing a lot about this year is Location-Based Services (referred to as LBS by marketers). LBS combines mobile devices and the user’s geographic location with a myriad of business and personal applications. However, I’m going to limit context here to social media tie-ins and marketing opportunities for

>Announcement: Facebook for Business Webinar

Written on December 22, 2010 by Jay Ehret in Facebook, Facebook Business Pages, webinar

> (Note: this is a special announcement, not a normal advice article) Announcing my first premium webinar: The Complete Guide to Facebook for Business When: January 18, 2011 Time: 12 Noon Central Length: 90 minutes Investment: Special offer for registration before January 1st Registration Details: Facebook for Business Webinar All the details are explained in

Category Archives: Facebook Business Pages

Episode #98 of Power to the Small Business Podcast