Category Archives: logo

>Starbucks New Logo: Have the wheels come off?

Written on April 15, 2008 by Jay Ehret in branding, Customer Experience, logo, reexperience starbucks, Starbucks

>Wow, so I see this article that Starbucks tries out a new logo and then I look down at my grande non-fat misto… It’s not a joke! Holy cow, what is going through Howard Schultz’ mind right now? He can’t believe that a logo is going to change the fortunes of a business. Howard says

Logo Overthink: Branding doesn’t have to be this hard.

Written on November 20, 2007 by Jay Ehret in branding, logo

The great logo debate reared its ugly head in our office again this week. There’s almost a fear of making a final decision. We’ve re-hashed this argument several times the last couple of weeks, so I thought it merited one more look here as well. Are you putting this much thought into your logo? Then

The Importance of a Logo in Branding

Written on October 23, 2007 by Jay Ehret in branding, Coca Cola, logo, McDonald's, Microsoft, Starbucks, Walmart

I hate to be the one to break the news, but the importance of logos in branding is overblown. Don’t get me wrong, they have their use…somewhat. But when it comes to branding, logos have nothing to do with the establishment of your brand. If you’re about to spend some money having a logo designed,

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