>I saw these balloons floating high above a car dealership the other day. Suddenly, I had this strong urge to turn into their parking lot and buy a car. I often wonder if that’s what car dealers think happens when they fly those elaborate balloon formations over their dealership. Somehow, the alluring hypnotic power of
Category Archives: small business
>A Promise is a Terrible Thing to Waste
>There are a million and one definitions of branding. Here’s one I got by googling the word, “branding:” Creating a cohesive company identity. That’s actually not bad for starters. Small business owners would be wise to remember that their marketing should match the customer experience. Too often advertising and marketing plans are put together with
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