>Evidence of Branding Power

>Check out this video from MSNBC. Remember back when we talked about the power of branding as a marketing multiplier? (See that post here) Here is some verification from Alix Partners managing director Fred Crawford.

Click below to watch the video:

Consumer Confidence in Brands

Key point from the video: Consumer perception drives the value of your business.

The Lesson:
Branding increases the value of your business. Not having a brand that means something fosters mistrust with customers.