Category Archives: branding

Free Webinar: Four Straightforward Steps to an Attractive Brand

You want the formula for marketing success? Here it is: All marketing success starts with a strong brand.

Start with a crappy brand and even the magical, mystical powers of social media <sarcasm> will not redeem you. Your brand is your identity, it’s the reason people will, or will not, form relationships with you as loyal customers. Yes, you might be able to lure some people in one time with a “weird marketing trick,” but you do so at the expense of your reputation and customer loyalty.

Start with great brand foundations and you will still attract customers, even if your marketing skills suck. It’s that simple, it really is. Entrepreneurs want to blame their marketing tactics for lack of success because, let’s face it, that’s much easier than accepting the blame for creating a poor brand. If your marketing sucks, in all likelihood, it’s because your brand is severely lacking. And it’s time to fix that.

Please join me for my next free webinar: How to Build a Brand That Attracts and Keeps Loyal Customers

free branding webinar from Jay Ehret

On Thursday, August 21st at 1pm Eastern, I will give you an actionable plan to build your brand  (It will be recorded).

  • Learn the three things that make a brand attractive and how to build them into your business.
  • Learn the actionable steps you need to build your brand, or revive your current one.
  • Learn how to get your customers to try you, trust you, and buy from you.
  • Learn how to retain customers after you’ve attracted them.

This is action-step webinar. You will leave with a concrete plan of action steps to build your brand. Space is limited. Make sure you register for access to the live webinar or recorded file.
Get registration details here: How to Build a Brand That Attracts and Keeps Loyal Customers

My Branding Failure

…and your branding gain It seemed like a good idea. I had a client video shoot in one hour, plus an errand to run before the shoot. I’ll just fire off a quick email to invite my email list to my Branding 101 Webinar. Nothing complicated, just a simple invite in hopes of getting a

Who Are You?

(The following is a true story) As I sat reading at the Barnes & Noble Café yesterday, a Baylor University freshman took a call from her mother. The young lady decided that those of us in the café had enough security clearance to be privy to the conversation. What we learned was shocking: during her

Writing Your Brand Story

The quest for more business begins with your brand’s story. Brad Fay and Ed Keller, authors of  The Face-to-Face Book, tell us that brands that get talked about are brands that are more likely to be purchased. That’s the power behind word-of-mouth marketing. But which brands get talked about? To our way of thinking this

Brands Gone Wrong

Unfortunately, it’s much easier to do the wrong thing than it is to do the right thing when it comes to your brand. Fortunately, we can always learn from the mistakes of others, and we will do so here with these brands gone wrong. Photo Courtesy of aussiegall  The Geek Squad The Geek Squad used

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