>Heads Up on Guerrilla Marketing Ideas

You may want to check our other blog: The Idea Spot.

We’ve fired up The Marketing Spot time machine and traveled back to 1993 to dive into Jay Conrad Levinson’s classic: Guerrilla Marketing.

Is marketing the way we used to do it still valid today? The New Marketing is getting all the buzz, but we wanted to see if old-school marketing still works.

Hey, if every one’s doing new marketing, maybe old marketing’s the way to go. To test this theory we’re analyzing five of Levinson’s guerrilla marketing tactics to see if they would work today.

Check it out. Be sure to add some old-school marketing stories if you have them.