Get Slightly Famous: How to Become a Celebrity in Your Industry

The internet show about small business marketing -Episode #4

Get Slightly Famous by Steven Van Yoder

Become a Celebrity in Your Field and Attract More Business with Less Effort.

That’s the promise of Steven Van Yoder, author of Get Slightly Famous. Van Yoder has written a book about publicity, gaining credibility, and establishing your business as the authority in your particular industry.

During his experience as a journalist, Van Yoder learned that certain people had developed a unique brand by establishing themselves as experts and go-to guys in certain subjects. His observation led him to develop the Slightly Famous strategy. Take a listen.

Power To The Small Business – Episode #4:Get Slightly Famous

Guest: Steven Van Yoder – Author, Entrepreneur, Journalist
Topic: Creating a brand that gets you publicity.
Length: 29 minutes


  • Gaining a clear understanding of your target group.
  • Maintaining visibility to build relationships.
  • Embracing credibility marketing instead of paid advertising.
  • Positioning yourself as a thought leader.

We also discuss:

  • Getting started with the media.
  • Creating information that attracts people.
  • Building consumer ties by being socially engaged.
  • Spotting opportunities to get free publicity.
  • What types of small businesses need this strategy.

All in one show! Hold on to your earphones and press the play button on the player above.

Steven Van Yoder’s website: Get Slightly Famous


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