>I add another candle to my cake this weekend, can you guess how young I am?
I’ve got some other friends with birthdays this weekend and we’ll be in a limo this evening around Waco at a couple of my favorite Waco dining spots: a Mexican Seafood dinner at El Siete Mares, a favorite of the White House press corp when the President is in town. Then on to Waco’s Green Room Grille for more wine and dessert.
However, the reading must go on.
CUSTOMER EXPERIENCE
Starbucks Slows Ship, Begins Return To Safer Harbor by by Nina M. Lentini on Media Post’s Marketing Daily.
Readers of this blog know that I have been critical of Starbucks and the deterioration of their customer experience. I guess Starbucks chairman & CEO Howard Schultz has taken notice. He promises 2008 will be the year Starbucks returns to the experience. We’ll see.
ADVERTISING
The End of Advertising As We Know It By Saul J. Berman, Bill Battino, Louisa Shipnuck and Andreas Neus. An IBM white paper.
A comprehensive 28 page read loaded with insightful information and statistics. Tackle it this weekend.
BRANDING
18 Strategies and Tools for Naming Your Business or Product by Scott Trimble on Marketing Profs.
Naming a business is fun…and frustrating. There are many business-naming strategies including my favorite by Seth Godin. Scott Trimble says there’s no one method that works and instead offers some practical guidelines to follow.
WORD OF MOUTH
As Real Estate Cools, Realtors Manage their Online Reputations by Andy Beal on Marketing Pilgrim
In competitive industries and tough markets, your online reputation can be the difference maker in getting business. Here’s a post & video directed at Realtors, but also applicable to many other professions where individuality is important.
Coming next week:
- Power to the People Blogcast with Brand Autopsy’s John Moore on remarkable small business customer experiences.
- We’ll get rolling on a series about starting your small business blog.
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