>For those of you who just cant take the weekend off…
CUSTOMER EXPERIENCE
Sunday Mālama: The First Time versus the Insider’s Advantage by Rosa Say on Managing with Aloha Coaching
A thought-provoking illustration on the importance of maximizing your first-time customer’s experience to gain a competitive advantage.
ADVERTISING
Is It Time to Abandon Your Yellow Pages Advertising? by Newt Barrett on Content Marketing Today.
Dealing with local yellow page directories can be a frustrating and expensive experience. To compound the discomfiture, the effectiveness of yellow pages may be waning.
BRANDING
Not your father’s Xerox by Laura Ries on The Origin of Brands Blog.
Branding doesn’t mean everything. It means one thing. Laura illustrates this perfectly using a case history of Xerox as an example.
WORD OF MOUTH
The Best Of Customer Experience Matters, Volume #2 by Bruce Temkin on Customer Experience Matters
Bruce celebrates his 100th post by displaying his favorite posts. Gorge yourself on the customer experience this weekend with 8 CE reads.