>Episode #7 of the internet show about small business marketing.
Getting to Know Your Customers
Ed Erickson of Erickson Market Research says that market research can be used to decide how you your market yourself. It can be key, he says in finding the differentiating factor.
But many small businesses think that research is a pipe dream, best left to the big boys. Surprise! It doesn’t take a lot of money to conduct research.
Market research is really about gaining customer intelligence. The best way to do that, says Erickson is through your customer.
Power To The Small Business – Episode #7: Conduct Your Own Market Research
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Guest: Ed Erickson – Principal, Erickson Market Research
Topic: Market research for small businesses.
Length: 24 minutes
HotSpots
- How small businesses can use market research.
- Discover the benefits people will buy.
- How to ask your customers questions that gets feedback you can use.
- Creating a customer feedback mechanism to track what your customers think.
- The first steps to conducting market research
Press the play button on the player above and get started. Then post questions or comments with the comments link below.
Ed Erickson’s website: ThriveStrategy.com
Download Ed’s ebook: Six Secrets to Market Domination
Check out all episodes of our podcasts: Power to the Small Business
Our company website: The Marketing Spot
Related posts on customer relationships:
Involve Your Customers to Create New Products
The New Rules of Marketing in Small Business
How To Get The Customer Relationships You’ve Always Wanted
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