Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated.
|Photo Credit: DavidMyersPhotos|
Promotion: Ideas for great business cards by Becky McCray at Small Biz Survival. Business cards hold an enduring fascination. If you go to any in-person events or conferences, you need business cards. Not graphic-design-y, work of art, whatever cards, but business cards that work for business. Here are some examples.
Conversation: The Accidental Marketer Starring David Armano and Gary Cohen an Age of Conversation Podcast. “This Idea that marketing is conversation, I get it. I agree, but I think that’s half the equation.” – David Armano VP of Creative at Critical Mass. “ Both social media and marketing is about forming connections.” – Gary Cohen Founder and CEO of Speakery.
Experience: Delivering the Branded Experience by Mel Lester on E-Quip Blog. At the core of your firm’s brand is what the client experiences working with your firm. What is the branded experience? You don’t get here simply because you’ve got good people working for you.
Branding: Your brand is not your logo by Seth Godin on his blog. Smart businesses understand that a new logo can’t possibly increase your market share. Take that money you want to sink into an expensive logo and invest it in your experience.
The complete series can be found here: Build Your Marketing Plan
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