A logo does not a brand make. So why did I recently pay a couple of hundred dollars on crowdSPRING to get a new logo for The Marketing Spot? I did it for me. I was building a new website and wanted to refresh the image. And because I don’t believe a logo defines the brand, I didn’t even choose the logo myself. Nope my friends and Twitter voted on the new Marketing Spot logo.
To clarify the the role of a logo, check out these classic posts:
The Importance of a Logo in Branding
The importance of logos in branding is overblown. Oh, they have their use…somewhat. But when it comes to branding, logos have nothing to do with the establishment of your brand. …read the full article: The Importance of a Logo in Branding.
How do you get a good logo? It’s not as difficult as you think, read The Elements of a Good Logo from April 2009.
Logos are not the brand itself, they represent something else. See what that is in this article, What a Logo Does from February 2010.