Guest post by Ben Johnson
The world is more socially connected. Reputation management has become more of a concern for any business whether it is small or a large enterprise. Social media marketing can help small and medium size businesses gain in reputation and popularity without deploying multiple websites.
One of the best examples of social media marketing is the presidential campaign of Barack Obama. With his unique logo, he ran his campaign on many popular social networking websites, including Facebook, MySpace, Twitter, Flickr, and YouTube. Even now, with the campaign finished, his profile could easily be identified due to his unique logo.
It’s your profile picture that makes you identifiable on social networks. If you put your logo instead of any other picture, it becomes very easy for visitors to identify and remember your business. Hence, a unique logo can be easily identified by viewers at a glance and makes your profile to standout from the crowd.
Advertising through web banner can also be done on social networks, which can be very effective and a cost efficient form of online marketing. Millions of users visit social networking websites daily. A subliminal effect could be left on their mind if they don’t even look at the advertisement, but impressions of a logo could be saved in their subconscious mind.
The Power of the Group
One other advantage a small business gets is through creating groups, where you are allowed to setup a main page with a graphic/logo, company’s description, and a wall where users can post comments. Additionally, it provides a discussion board for posting questions that encourage group members to interact and share their opinions. For instance, Facebook, LinkedIn and Digg are some famous social networking website where you can create groups. Group creation is free, it is Viral – when people become your fan it is updated on their profile with your logo and shared with all their friends, publicly indexed, and promoted with social network ads.
There are many other ways a unique logo can help. Widget marketing is another way to promote your business. Widgets are simple applications that can be made available for your website or blog visitors to copy and paste in their website or blog. Useful widgets can be designed for your visitors, and when they embed this widget to their website or blog, your logo will appear. Therefore, your logo would become the source of bringing qualified traffic to your website and creating brand exposure. Companies like YouTube, Twitter, and Slide are the examples that have taken advantage of widget marketing. A good example is MyBlogLog. They have created widgets that help inform readers and customize content.
Benefits of social media marketing abound. A unique logo is important an important advantage. Before you get creative and innovative in social media marketing, start with a logo that expresses your originality.
Ben Johnson is alliance manager for LogoInn, a UK-based company that provides professional design services to small and start-up businesses around the world.
*Note: There was no compensation for this article.
Related articles on the importance of logos:
Classic Spot: The Importance of a Logo
The Importance of a Logo in Branding
Logo Overthink: Branding doesn’t have to be this hard
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