Superman, Clark Kent, and Your Brand Identity

Your branding thinking might be all wrong. Building a remarkable brand identity isn’t done asking the “What?” and the “How?” questions. Instead, super brands are created by asking the “Who?” and the “Why?” questions. And the most famous love triangle of all shows us why…

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Related articles on brands and branding:
The Basics of Marketing: What is a Brand?
Free Webinar: Branding U
Branding is About Self Discovery
Free eBook: Evaluate Your Business and Build Your Brand

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