The Best in Branding

Branding Learning Resources

These are the best branding articles from the archives of The Marketing Spot Blog. I’ve compiled them here in one neat, tidy location. I hope you find them educational in your quest to learn more about branding. Please feel free to comment on any of the articles. If you have branding questions, or need help building your own brand, please see my company website: www.TheMarketingSpot.com

The Basics of Marketing: What is a Brand?
Let’s start from the beginning: What is a brand? Hint: It’s not your logo. This article simplifies the brand concept and lays the groundwork for brand building.
Read more to learn what a brand is…

The Brand Promise
The heart of branding is making a promise to customers beyond the product or service you happen to sell. Let customers discover your true value by making a promise, a brand promise. This audio/visual tutorial, with worksheets, shows you how to build a brand promise.
See more to build your brand promise…

Brand Identity: Breadth vs. Depth
Should your business be wide in scope or intense in depth? What kind of business are you? Are there advantages to being a broad rather than deep?
Read more about defining your brand identity…

The Importance of Taglines in Branding
Your tagline is a concise brand communication tool, a shoehorn into the mind of the consumer. The collection of articles and tutorials will help you create a good one.
Learn more about taglines…

The Importance of a Logo in Branding
Logos are often thought of in the context of branding your business. In this article we look at the true importance of a logo, and it’s actual role in branding.
Read more about the role of a logo…

Running a Business vs. Building a Brand
It’s a very important distinction because brands are more powerful and sustainable. In this article learn how to move your company from business to brand.
Begin the evolution here…

The Brand Experience Frame Makes all the Difference
Use the brand experience frame tool to deliver a differentiated brand.
Read more and see examples…

The Brand-Building Checklist

Now it’s time to for you to get a plan for your brand. This concise branding checklist organizes and orders the steps you will take to build your brand.
Get the checklist…

What Does it Mean to Re-Brand?
Sometimes brands become dated or the market changes. Is re-branding necessary? Read this article to learn what it means to re-brand a business.
Dive into re-branding here…

Building an Awesome Brand: The First Step
Jump in! You’re ready to get started transforming your business into an awesome brand. This article will give you the first step (or two) to building your brand. It includes a link to a free webinar.
Get started here…

Check out the other Best of Series of the Four Essential Spots:
The Best of The Customer Experience
The Best of Conversation
The Best of Promotion

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