The Four Essential Marketing Spots Explained

I recently appeared as a guest on the Business Owner’s Toolkit podcast and they asked me to explain my Four-Spot Marketing Model. It contains what I consider to be the four essential spots of marketing: Branding, Experience, Conversation, Promotion.

I’ve illustrated them here in The Marketing Circle of Life, But Greg Corombos of Toolkit and I get to discuss them a in more detail in this 14 minute podcast.
Take a listen: The Four Essential Spots of Marketing
(My thoughts begin at the 2:50 mark)

10 comments
SEO Company in Chennai
SEO Company in Chennai

Thanks for the podcast on the four essential spots of marketing, sure to listen :)

Small Business Blog
Small Business Blog

Marketing is indeed an important facet in every business. Thank you for this wonderful podcast. Now I had upgraded my mind of new ideas about the 4 essential spots of marketing: Branding, Experience, Conversation, Promotion. I will apply this on my own business someday.

mariawilliams672
mariawilliams672

Really a very helpfull post.. this reminds me of the emotional connection with the brands.

PaulOMahony
PaulOMahony

Really great podcast. Very informative!

SEO in Chennai
SEO in Chennai

I am a regular visitor to Marketingspot.com, I don't know how I missed this wonderful podcast, wonderful and another diamond of MarketingSpot.com, Thanks Jay!

raiseyoursail
raiseyoursail

Great reminder on the emotional connection to the brand. All too often we drop into the transactional nature of running our businesses. Thx.

Hanri jons
Hanri jons

This is realy good articles.I like this topics.Great job bro......... The terms “online” news have specific meanings in regard to computer technology and telecommunications. In general, “online” indicates a state of connectivity, while news indicates a disconnected state. In common usage, “online” often refers to the Internet or the World Wide Web view to news. http://www.todaydetails.com/?cat=3

mmcsysteminc
mmcsysteminc

good clarity where maintained through out the clip.. it's really good one...

Sowrabh "SAB" Sharma

JayEhret
JayEhret moderator

 @mariawilliams672 Thanks, Maria. That is maybe the most important function of a brand, to create an emotional connection.

JayEhret
JayEhret moderator

 @raiseyoursail Thanks for that comment. It is really a simple concept that is overlooked. Focus on a relationship rather than the transaction.

Trackbacks

  1. […] The solution is to build a well-rounded marketing plan that creates desire. There is no one tactic or tool that will cause people to consistently want your stuff. A well-rounded marketing plan is one that addresses all four essential marketing spots: […]

  2. […] The Four Essential Marketing Spots Explained – A 14 minute audio clip explaining the four most important marketing functions of a small business. Early last year I was a guest on Greg Corombo’s Toolkit podcast, where he asked me to explain how the four spots work. This audio clip will explain how all the marketing disciplines work together. […]

  3. […] First, start with a broad explanation the fundamentals: The Four Essential Marketing Spot Explained […]

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