Category Archives: Latest News

Website Transition Update

You may remember earlier this year I remodeled my website and migrated my Google Blogspot blog to Thanks to my patient and diligent developer, AJ Morris, it was accomplished with only minor difficulties. Was it worth it? Let’s take a look at the numbers.

The official go-live date of the new website was February 28, 2011. Up until that point I was operating two websites: (my Google Blogger blog disguised as a website) and, my own website. Using Google Analytics, I compared the past two months data with the combined data of both websites during the same time period of 2010. Here’s what I found:

  • 21.9% increase in traffic year-over-year (visits)
  • Pages per visit up from 1.47 to 1.69
  • Bounce rate down from 80.3% to 78.26%
  • Time on site increase from 1:18 to 1:29

There are other metrics, but these are the benchmark metrics. All of them showing improvement over the previous dual websites and that makes me happy. But, that’s not why I combined the sites. The primary reason for migrating my previous blog posts to the re-built website was ownership. Google used to own my blog. I was creating tons of content for Google, all separate from my website. Now I own everything and that makes me very happy!

The second reason for the this new website project was creating a premium content site: an online marketing learning center for entrepreneurs and small business owners. The Entrepreneurs Edge has yet to launch and that does not make me happy.

Thanks for your support of this website (just by arriving here you support it). Stay tuned for more.

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Personalized Group Coaching Now Available

Jay Ehret of The Marketing Spot is now accepting enrollment into his summer semester of group coaching. Only eight businesses will participate in this intimate program. This  is the same DIY Marketing process that Jay has used with his consulting clients for the past several years. This group option lowers the cost of the program,

Notice: Changes in The Marketing Spot Website

You may notice some website weirdness over the next week or so, and especially this weekend. For the past month we have been re-building using the Headway WordPress platform. We’ve been building it in the background and now will begin publicly unveiling the site this weekend. The reason is that we are converting The Marketing

The Four Essential Marketing Spots Explained

I recently appeared as a guest on the Business Owner’s Toolkit podcast and they asked me to explain my Four-Spot Marketing Model. It contains what I consider to be the four essential spots of marketing: Branding, Experience, Conversation, Promotion. I’ve illustrated them here in The Marketing Circle of Life, But Greg Corombos of Toolkit and

Premium Webinar: The Complete Guide to Facebook for Business

The Complete Guide to Facebook for Business Webinar **Please note: This webinar has been completed. The recorded video file and accompanying workbook will be available soon for individual purchase. To be notified when it becomes available: Subscribe to The Marketing Spot News & Events by Email The webinar that teaches small business owners and entrepreneurs

Free Webinar: Creating Conversation – Taming the 3-Headed Word of Mouth Messenger

The next webinar in our free webinar series will be on September 22nd at noon Central. Register now, space is limited. Free Webinar Creating Conversation: Harnessing the 3-Headed Word-of-Mouth Messenger Presented by: Jay Ehret, Chief Officer of Awesomeness for The Marketing Spot. You will learn: – What causes people to talk about your business –

Free Branding Webinar: Branding U

Revive, Refresh and Reinvigorate your brand in 2010 with this free, practical, nuts & bolts branding webinar presented by Jay Ehret and Jim Morris Topics Covered: I. Brand Foundations II. Brand Identity III. Brand Integration To get a preview, listen to this podcast: Branding Reality Checkup Register Here: Branding U Free Webinar

Hitting the Road – Appearances/Workshops/Seminars

It’s conference season, and I’m honored to be presenting at the following events: October 26, 2008 Texas Self Storage Association Annual Convention and Trade Show, The Woodlands, Texas – Topic: Using Social media to Marketing Your Small Facility (Round Table Discussion) October 27, 2008 Midwest Golf Course Owners Association Annual Conference, Oakdale, Minnesota – Topic:

Jay Ehret to Participate in Network Solutions’ Cost Conscience Marketing Panel

Network Solutions is hosting a free online event: How to Effectively Market Your Small Business in a Downturn Economy? Jay Ehret, The Marketing Spot founder and Chief Officer of Awesomeness, will join a distinguished panel of marketing experts for a free webinar on Wednesday, August 26, 2009. The panel will share advice and ideas to

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