In my four spot marketing model you see that the Customer Experience and Conversation are connected. It’s pretty simple, really. Here’s how it works: The Experience is What Inspires Word of Mouth Conversation doesn’t happen until somebody experiences something. And even when somebody does experience your business, it doesn’t mean they will talk about it.
The Meaty Rules of Word-of-Mouth Messaging
If you want people to talk about you, make your message repeatable. That’s the meat of Bill Schley’s new book, The Micro-Script Rules: It’s not what people hear, it’s what they repeat. To earn word of mouth for your business, you have to first give people something to talk about, then give them the opportunity
Passionate Movements Have a Barrier to Entry
Is it really special if anyone can get in? “No” is the emphatic answer from the authors of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements. And it goes against today’s marketing grain which says to “let everybody in who wants in.” But when everyone gets in, do you really have a passionate
Running a Business vs. Building a Brand
Most small business owners don’t launch a brand, they start a business. That, unfortunately confines them to the realm of running a business rather than building a brand. It’s a matter of perspective, but it’s an important distinction. To see why, let’s compare the two. Selling vs. Engaging Small business owners are constantly fighting the
How to Maximize Your Google Places Page
Google Places is the modern day version of the yellow pages, with a few big exceptions. The biggest difference is that everyone gets a display ad, cleverly called a “Page” (Google is smart, but no one ever accused them of being creative), and the other big difference is that Google Places is free. Your business
26 Ideas to Add Pop to the Customer Experience
1. Pleasantly surprise you customers. For example a restaurant might offer a free, bite-size taste of their best dessert. 2. Give customers a bonus or something free on their birthday. 3. Put your employees in a uniform. 4. Let the customer play a fun game for prizes, discounts, or just for the heck of it.
>Report: Small Businesses Struggle with Marketing
> The fourth edition of Network Solutions® Small Business Success Index™ has been released. It’s packed with loads of insightful stats and commentary, but the thing that jumped out at me is that small businesses are struggling with marketing in a tough economy. That’s not surprising and I think there’s a cause-and-effect relationship. Of particular
Is the era of the great tagline over?
Guest post by Jim Morris – Tagline Jim The short answer: There’s no such era. The really long answer: There is a commonly held perception that the golden age of taglines is behind us. Looking back over the past 50, 60 or 70 years, there have indeed been many great taglines dotting the landscape. But
The Evolution of Advertising
Where is advertising now, and where is it going? Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you could easily reach large audiences, both locally and nationally, through traditional advertising. Those days are long gone and an examination of the advertising playing field looks like
Don’t Just Read a Business Book, Digest it.
Can you imagine how smart you would be if you could retain all the information from every business book you ever read? While that’s not realistic, most likely you can retain more than you currently do. You read business books to learn and get smarter. Maximize the material in those book by changing your approach.