Deliver the Brand, Create Memories After you have completed work building an awesome brand, the customer experience is your most important marketing function. So as we begin our customer experience project during the 2nd quarter here on The Marketing Spot Blog, let’s lay the foundation. Here’s why this important, and here’s what we want to
>It’s Time to Build a Remarkable Customer Experience
> 2010: The Year of Marketing Awesomeness I’m structuring the free content of The Marketing Spot blog in 2010 to help you create a year of marketing awesomeness for your business. During the first quarter the focus was on branding. If you’re new to this series, before building your customer experience, I recommend you catch
>Sunday Conversation Starter: Small Business Conferences
> You can always find a conference, but it seems most conferences are industry focused. I’m participating in a couple of non-industry specific conferences this year that have a lot to offer entrepreneurs who own small businesses. But I think there should be more, and there probably are more. I just don’t know about them.
No, foursquare will not be the next Facebook.
Here we go again. Marketers have decided that foursquare is the next big thing. Some have even said that foursquare is the next Facebook. What we have here is a case of Marketer Over Hype or MOH (I apologize for not having a more clever acronym). So before you get sucked in to the hype
Marketers Roundtable 5: Current Marketing Issues
The Internet show about small business marketing. Podcast Episode #53 – Integration, Messaging In Social Media, Brand Leverage, Listening to the Customers Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the fifth gathering of the Marketers Roundtable. Whereas marketers like to congregate and discuss marketing, Therefore, let them gather at
Opportunity Cost and the Danger of the Good Idea
FourSquare might be a good idea, GoWalla too. But is it the best idea for you at this time? That’s what opportunity cost is all about. What opportunity are you giving up, to do what you’re doing right now? And that’s the danger of good ideas. Danger! Good Idea Danger! Photo Credit: Pop Vultures Limited
Removing the Risk From Employee Brand Delivery
Can you imagine how difficult it is for new employees to start interacting with customers? Every exchange, every decision is a new experience for them. They have to make split-second decisions while processing information they’ve never encountered before. Can you imagine what that’s doing to your brand? All the hard thinking you’ve done to create
How to Handle The Brand Discovery Sequence
People process new brands in a certain order. Brand messages presented out-of-order get ignored. If you struggle with what you should tell customers about your business, and when you should tell them, use the Brand Discovery Sequence to develop your marketing message. The main mistake businesses make is trying to tell people too much, too
Filling in Your Brand Gap
The Internet show about small business marketing. Podcast Episode #52 – Marty Neumeier on Branding and Differentiation Marty Neumeier defines a brand as the gut feeling customers have about your business. And, “When enough individuals arrive at the same gut feeling, a company can be said to have a brand.” Do a brand is not
>Optimization Summit Resources
> This past week I presented four sessions on building an awesome brand at the Optimization Summit in Dallas. For those who were there, and those who weren’t, here are some of the key take-aways and a few online resources to support the presentations. Build an Awesome Brand – Session by Session Session I –